GEO, a.k.a. Optimization for generators, is a method of optimizing content so that AI search engines (like ChatGPT, Google SGE, Gemini...) can "quote" or use it directly in aggregate answers for users. The goal is not only to increase rankings on traditional SERPs, but also to let AI prioritize the display of your content.
- User habits are changing: users increasingly prefer direct answers, compiled by AI
- Effects who chooses content: if your content is not optimized for AI, AI may not extract it even though the website still displays at the top of the traditional SERP.
- Competitive advantage: businesses that adopt GEO early will take a prominent position in search results
| Criteria | Traditional SEO | GEO |
|---|
| Target | Putting the website at the top of the SERP, judging by visits, bounce rate, time on page... | Include content cited or used by AI as an answer; Evaluate by impressive numbers and content appearance in AI responses |
| Keyword strategy | Focus on specific keyword density | Leverage semantic keywords and natural language structures to match AI queries |
| Content | Aimed at SEO, using lots of backlinks, metas, titles... | The content is clear, concise, easy to quote and meets the search intent |
| Measurement of efficiency | CTR, session, backlink, bounce rate | Impression in AI answers, share of voice in AI search results |
GEO does not completely replace SEO, but is an advanced and complementary step. SEO still ensures that the website has a strong technical foundation and a full index, while GEO helps content be rated by AI as quality and trustworthy, helping to increase the likelihood of appearing in AI answers. Combining the two is the most effective and optimal way.
- Direct, clear content: Immediately respond to user questions, limited to an easy-to-quote paragraph;
- Optimize structure: Using headings, bullets, tables helps AI understand quickly;
- Schema markup: Apply FAQPage, HowTo, articles with structured data;
- Advanced E‑E‑A‑T: Content that demonstrates expertise, reliability and is clearly sourced
- Regular updates: New content, current information help increase "freshness" in AI reviews;
- Track & analyze: Use AI-specific metrics (like impressions in AI results) or tools like HubSpot AI Search Grader SEO.AI.
GEO is an inevitable trend in the age of AI search. Optimizing content for AI to use and cite is a way for your content to reach users even if the query doesn't lead directly to your website. The right combination of a solid SEO foundation and GEO approach will help you maintain an advantage in both traditional SERPs and AI‑powered search.
